When audiences flock to see the latest blockbuster, they rarely think about the intricate financial machinery behind the scenes. But in Hollywood, making a film is as much about business strategy as it is about storytelling.
At the heart of every major production is a budget — often ranging from tens to hundreds of millions of dollars. This covers everything from actor salaries and special effects to marketing campaigns and distribution costs. In some cases, marketing expenses can equal or even exceed the production budget itself.